We have witnessed a noteworthy improvement in the fresh solutions to this question over the years. Before, people giving totally free samples outnumbered those people using dollars to influencers. When you look at the 2022, number were as much as equal. Although not, just last year, noticeably much more respondents reported that they pay currency so you can influencers, than just let them have free activities. Which development has continued with 40.8% giving monetary perks, 29.8% giving free unit samples, 18.9% giving their influencers a benefit to their tool or properties (presumably more costly activities), and you may a smaller sized 9.4% typing the influencers within the a giveaway.
When you are a whole lot more labels are prepared to spend influencers due to their marketing attributes, forty.8% continues to be a comparatively reasonable percentage, way less than 1 / 2 of. It is most likely a sign of exactly how many agencies functions that have mini and you can nano-influencers. These types of cousin newcomers are content for payment inside the type alternatively than just dollars. Presumably, it is mostly huge businesses with more big profit costs that shell out influencers that have money. But not, this is exactly slowly altering once the actually nano and you may small-influencers beginning to discover its worthy of once the supporters getting a brand.